You know how when you meet someone new and they ask, "So, what do you do?" There’s that moment you scramble to find the right words? Well, we have a simple formula to help you create a great first impression every time, it's called The 3 Part Introduction.

The 3-Part Introduction comes from the book the 1-Page Marketing Plan and helps the person you're meeting know exactly what you do and who you help. Craft a memorable introduction using this Problem/Solution/Story formula:

1. Problem - what's the one big problem you help people with?

2. Solution - how do you solve it?

3. Story - share a great example story to add proof and make your introduction memorable.

To see how we break down the 3-Part Introduction script, start watching at 1:13.