In this episode of 7-Figure Fundraising, Trevor Bragdon look at psychology of fundraising for renewing donors with Tarren Bragdon, co-founder of 7-Figure Fundraiser and founder and CEO of the Foundation for Government Accountability. They explore how donors renew and the three big motivations on why donors give and renew.

Other highlights:

• There are 3 big reasons donors give - People, Mission and Vision, and your Execution

• Think 80/20 - who are the top donors who make up the majority of your giving

• It all starts with a Partnership Mindset. You want to treat your donors as partners with you. Both of you are necessary to meet the mission.

• Make a clear connection to the Mission and Vision

• Build trust by executing and Treating them well throughout the year

How to Build a Donor Pitch Video: https://youtu.be/oP7q_wCBGcc