We all want people to talk about the great work we’re doing at our nonprofits. Whether it’s donors telling other donors to give, or people spreading the word to those in need so you can have a bigger impact -- but how do you get them to actually share the great work you’re doing? Here’s the thing, it doesn’t happen by accident -- it happens by design.

One of the challenges we see nonprofit leaders face is remembering and finding impactful stories to share with their donors. Sometimes they really need to dig deep to find a story they think is compelling enough to share; and it’s not because the stories are few, in fact, those compelling could-be stories are probably happening on a daily basis. They’re just not being captured and stored.