Imagine this scenario. You have a donor prospect meeting tomorrow, you've done your research and you know they could be a great donor partner. But you're still left with one big question: What size donation should you ask? You don't want to ask too low, but you also don't want to ask too high. Sound familiar?

Starting a new fundraising habit this year doesn't have to be difficult. Just follow BJ Fogg's formula that he outlines in his book, Tiny Habits. Behavior = Motivation + Ability + Prompt. Watch as we discuss the formula for creating any fundraising habit.

Watch this video to find out why implementing a system, instead of setting a specific goal, is a better approach when it comes to New Year's resolutions.

Do your donors know your origin story? Take a moment to reflect on your nonprofit’s origin story and consider the reasons why your donors need to know.

This is a great lesson we took away from our podcast interview with Joey Coleman. Watch as we discuss why the first 100 days after a donation matter the most.

First, think about the one thing you want your audience to remember a year from now, then build your speech to surround that one thing using this formula: One question, One story, One point, One call-to-action.

Print our a copy of your donor letter — but don’t look at it yet. We’re going to run through an exercise. It’s all in this video.

Did you know that on average, 1 in 2 donors will not renew? To help avoid the one-and-done donor, take a look at these 3 different areas of retention.

We all want people to talk about the great work we’re doing at our nonprofits. Whether it’s donors telling other donors to give, or people spreading the word to those in need so you can have a bigger impact -- but how do you get them to actually share the great work you’re doing? Here’s the thing, it doesn’t happen by accident -- it happens by design.

The 8-Part Donor Pitch moves back and forth -- appealing to logic, then appealing to emotions. This approach will help your potential donor make an emotional connection to your nonprofit but also show them that you have a well-thought-out plan to create change.

You know how when you meet someone new and they ask, "So, what do you do?" There’s that moment you scramble to find the right words? Well, we have a simple formula to help you create a great first impression every time, it's called The 3 Part Introduction.

When it comes to finding new donors, where should you focus your time? In this video, we discuss a simple rule you can follow when connecting with potential major donors.

Split your leads up into three categories to maximize your time by focusing on the potential donors with the highest likelihood of giving: 1. Warm Leads, 2. Priority Leads, 3. Cold Leads

Find one thing that another nonprofit is doing better than you, write it down, and then answer four questions. Once you take a look, you'll find at least one thing you could quickly improve to help create a stronger, more prosperous nonprofit.

Watch this video as we walk through the 5 sentences you should include when writing thank you letters to your donors.

One of the challenges we see nonprofit leaders face is remembering and finding impactful stories to share with their donors. Sometimes they really need to dig deep to find a story they think is compelling enough to share; and it’s not because the stories are few, in fact, those compelling could-be stories are probably happening on a daily basis. They’re just not being captured and stored.