The Ultimate Guide to Pitching a Major Donor
Fundraising is not magic. It’s method. There is a unique system for building a great fundraising pitch that just about anyone can learn. It’s what we teach in our workshops. It’s called the Pitch Path.
The Elevator Close: How to ask for the right amount every time
Imagine this scenario. You have a donor prospect meeting tomorrow, you've done your research and you know they could be a great donor partner. But you're still left with one big question: What size donation should you ask? You don't want to ask too low, but you also don't want to ask too high. Sound familiar?
Welcome to the Remote Office: A Survival Guide for Nonprofits
Suddenly the remote office has become a matter of survival, rather than preference. Most companies have dabbled with it, but that’s an entirely different matter than going all-remote. If your organization is scrambling a bit to get everyone set up to work from home for the next few weeks…or months, you’re not alone.
Are you CLUB-ing Your Donors?
Years ago, I was giving a presentation to a small group of donors. My typical talk consisted of a long slide deck with lots of numbers I thought communicated I knew what I was doing. Unfortunately, my impressive overload of information didn't actually work. In that meeting, one donor literally began to nod off right in front of me.
Tiny Fundraising Habits
Starting a new fundraising habit this year doesn't have to be difficult. Just follow BJ Fogg's formula that he outlines in his book, Tiny Habits. Behavior = Motivation + Ability + Prompt. Watch as we discuss the formula for creating any fundraising habit.
Should You Ever Say No to a Donation?
Turning down a large donation from a donor ready to open their checkbook may sound absurd. The mission of your organization depends on generous gifts, so a fundraiser would have to be crazy to say no to a significant donation...right?
Goals vs. Systems
Watch this video to find out why implementing a system, instead of setting a specific goal, is a better approach when it comes to New Year's resolutions.
How the Poverty Mindset Sabotages Your Fundraising
People in fundraising often joke about raising money "to keep the lights on," but for one of our workshop students, that was reality.
A Story You Must Tell Every Donor
Do your donors know your origin story? Take a moment to reflect on your nonprofit’s origin story and consider the reasons why your donors need to know.
Knowing When to Take and When to Ignore Fundraising Advice
There’s a lot of fundraising advice floating around out there. Figuring out what advice to take and what to ignore can seem exhausting.
The First 100 Days
This is a great lesson we took away from our podcast interview with Joey Coleman. Watch as we discuss why the first 100 days after a donation matter the most.
How to Supercharge Your Nonprofit’s Growth
We make growing a nonprofit a lot more complicated than it needs to be. We feel like we have to do everything. The key to growing your nonprofit is as easy as 1-2-3.
Persuasive Speech Formula
First, think about the one thing you want your audience to remember a year from now, then build your speech to surround that one thing using this formula: One question, One story, One point, One call-to-action.
What Martin Short, Kobe Bryant, and Serena Williams Can Teach Us About Fundraising
Actors may appear to be naturals just “winging it” during a comedic bit. Sports stars seem to effortlessly rack up points against their opponents. What we don’t see is the years of dedication and unflagging work that has led to their smooth execution.
Avoiding the One-and-Done Donor
Do you remember the ice bucket challenge that went viral on social media in 2014? Over 17 million people participated and more than $113 million in donations collected from the campaign - a tremendous success by any standard. But the effect didn’t last. Almost all of the ice bucket challenge givers were single gift donors.
Thank You Letter Test
Print our a copy of your donor letter — but don’t look at it yet. We’re going to run through an exercise. It’s all in this video.
How This Summer Camp Grew Fundraising Almost 50% in 2 Years
Back in 2017, Tristan Starbird was an eager Executive Director of Fair Haven Camps in Maine, a non-profit that provides enriching summer camp programs for children in New England. Tristan was dedicated and incredibly passionate about his nonprofit.
How to Improve Donor Retention
Did you know that on average, 1 in 2 donors will not renew? To help avoid the one-and-done donor, take a look at these 3 different areas of retention.
How to Get Donors to Talk About Your Nonprofit
We all want people to talk about the great work we’re doing at our nonprofits. Whether it’s donors telling other donors to give, or people spreading the word to those in need so you can have a bigger impact -- but how do you get them to actually share the great work you’re doing? Here’s the thing, it doesn’t happen by accident -- it happens by design.
How to Lose 100 Donors
For nonprofits in the United States, the average donor retention rate is 51 percent. Really think about that for a minute. That means that after all the work we do as fundraisers to identify prospective donors, actually make the ask, get someone to say yes, and then secure donations, nearly 1 out of every 2 will not give again the next year.