The First 100 Days

In his book, Never Lose a Customer Again, Joey shares customer experience advice that can be directly applied to your donor retention strategies. He explains that during the first 100 days of a purchase, customers likely feel some level of buyers remorse, and the same is true for donors after they make a first time donation. During those first 100 days, it's up to you to make sure your donors know they made the right choice to give their money to your nonprofit.