The 3-Part Introduction
You know how when you meet someone new and they ask, "So, what do you do?" There’s that moment you scramble to find the right words? Well, we have a simple formula to help you create a great first impression every time, it's called The 3 Part Introduction.
The 3-Part Introduction comes from the book the 1-Page Marketing Plan and helps the person you're meeting know exactly what you do and who you help. Craft a memorable introduction using this Problem/Solution/Story formula:
Problem - what's the one big problem you help people with?
Solution - how do you solve it?
Story - share a great example story to add proof and make your introduction memorable.
To see how we break down the 3-Part Introduction script, start watching at 1:13.