The 3 Types of Donor Prospects
Looking for new, major donors doesn’t have to feel overwhelming. Break your leads down into three categories then focus your efforts on the potential donors with the highest likelihood of giving.
The 3 different types of donor prospects are:
Warm Leads - the people you have a connection to
Priority Leads - the people who are very philanthropic in your specific area, but have never given to you
Cold Leads - the people you have no direct or indirect connection to
What's great about splitting your leads up into these three categories is it makes it easier to maximize your time by focusing on the potential donors with the highest likelihood of giving.
If you’d like some help with getting connected with your potential donors, sign up for our Raise 100k Workshop and learn how to build your own donor prospecting system that could help you raise $100,000 in new donations this year.